Privacy policy

Last updated: 27 August 2026

1. Who we are

Boutique Blank ("we", "us", "our") is an online retailer serving customers in the United Kingdom.

Website: boutiqueblank.com Legal entity: EXON GROUP LTD, Company Number: 16893861 Address: 42 Dunton Road, Birmingham B37 6JN, United Kingdom Email: info@boutiqueblank.com Customer support hours: Monday – Friday, 09:00 – 17:00 (London time). Closed weekends and UK public holidays. We aim to respond to all enquiries within 24 hours.

We are the data controller for the personal information described in this policy. This policy explains what we collect, why we collect it, and what rights you have under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information we collect

Information you give us:

• Name, delivery address, billing address
• Email address and phone number
• Order details and purchase history
• Correspondence with our support team
• Product reviews or feedback you submit
• Marketing preferences

Information collected automatically:

• IP address, browser type, device type, operating system
• Pages visited, time on site, referring website
• Cookie and similar identifiers (see section 8)

Payment information: We do not store your full card details. Payments are processed by our payment providers, who receive your card data directly over an encrypted connection. We receive only a confirmation of payment and the last four digits of the card.

3. Why we use your information and our legal basis

Where we rely on legitimate interests, we have assessed that our interest in running a safe and functional shop does not override your rights and freedoms.

4. Who we share your information with

We share personal data only with parties who need it to deliver our service:

• Payment providers — to process your payment and detect fraud
• Delivery and logistics partners — to ship your order and provide tracking
• Suppliers and fulfilment partners — to pick, pack and dispatch items
• IT, hosting and email service providers — to run the website and send transactional messages
• Analytics and advertising providers — where you have consented to cookies
• Professional advisers, auditors and authorities — where required by law

We do not sell your personal data to anyone.

5. International transfers

Some of our service providers operate outside the United Kingdom. Where personal data is transferred outside the UK, we rely on UK adequacy regulations or on the International Data Transfer Agreement (IDTA) / UK Addendum to the EU Standard Contractual Clauses, together with appropriate technical safeguards.

6. How long we keep your data

• Order and transaction records: 6 years after the end of the relevant tax year (UK accounting requirements)
• Customer support correspondence: 3 years from the last contact
• Marketing contact details: until you unsubscribe, then suppressed to honour your opt-out
• Website analytics data: up to 26 months
• Account data: for as long as your account is active, then deleted or anonymised within 12 months of closure

7. Your rights

Under UK data protection law you have the right to:

• Access a copy of the personal data we hold about you
• Rectify inaccurate or incomplete data
• Erase your data where there is no lawful reason for us to continue holding it
• Restrict or object to our processing of your data
• Data portability — receive your data in a machine-readable format
• Withdraw consent at any time, where processing is based on consent
• Opt out of marketing by clicking unsubscribe in any marketing email

To exercise any of these rights, email info@boutiqueblank.com. We will respond within one month. We may ask you to verify your identity before we act on a request.

If you are unhappy with how we have handled your data, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk, by calling 0303 123 1113, or by writing to: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF. We would appreciate the chance to address your concern first.

8. Cookies

We use cookies and similar technologies to make the site work, remember your basket, understand how the site is used, and — with your consent — to measure and personalise advertising.

• Strictly necessary cookies run the basket, checkout and security features. These cannot be switched off.
• Analytics cookies help us understand which pages are used and where problems occur.
• Marketing cookies let us show relevant ads and measure their performance.

Non-essential cookies are only set after you consent via our cookie banner. You can change or withdraw your consent at any time through the cookie settings link in our footer, or by clearing cookies in your browser. Blocking essential cookies may stop parts of the site from working.

9. Security

We use HTTPS/TLS encryption across the whole site, restrict access to personal data to staff who need it, and work only with processors who provide appropriate security guarantees. No method of transmission over the internet is completely secure, but we take reasonable steps to protect your information and will notify you and the ICO of any qualifying data breach as required by law.

10. Children

Our website and products are intended for adults. We do not knowingly collect personal data from anyone under 16. If you believe a child has provided us with personal data, contact us at info@boutiqueblank.com and we will delete it.

11. Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last revised. Material changes will be communicated by email or a notice on the website where appropriate.

12. Contact

Email: info@boutiqueblank.com Phone: +44 121 790 0366 Customer Support Hours: Monday – Friday, 09:00 – 17:00. Closed weekends and UK public holidays. We aim to respond to all enquiries within 24 hours. Address: 42 Dunton Road, Birmingham B37 6JN, United Kingdom Company: EXON GROUP LTD (Company Number: 16893861)